FAQ
Questions we get asked.
Straightforward answers on website redesigns, SEO, AEO, and how to get your site recommended by ChatGPT, Claude, Gemini, etc. No agency-speak.
AI Visibility & AEO
AI visibility, ChatGPT, and answer engine optimization
Your customers are asking ChatGPT, Claude, Gemini, etc. for recommendations. Here's what that means for your website.
Why is my website not showing up in ChatGPT?
A handful of common reasons: your content is buried in JavaScript (AI crawlers read server-rendered HTML, not JS-hydrated pages); your schema markup is missing or broken; you don't have an llms.txt file; your content is keyword-stuffed rather than entity-clear; or your site has thin E-E-A-T signals (authorship, about page, original data). We wrote a full breakdown here: Why Your Website Isn't Showing Up in ChatGPT, Claude, or Perplexity.
Why is my website not ranking on Google anymore?
Google's algorithm has been ruthlessly pruning thin content, AI-generated fluff, and sites with poor Core Web Vitals since 2024. Common causes: technical regressions (slow pages, broken schema), content that doesn't demonstrate expertise, thin backlink profile, or a past redesign that lost URL equity. A proper audit tells you which one.
Why isn't my website getting traffic?
Traffic comes from four sources: organic search, direct, referral, and paid. If all four are flat, the cause is usually architectural — slow site, weak SEO foundations, no content strategy, no AI visibility, or all of the above. If one specific channel dropped, that's a diagnostic signal worth tracing.
How do I get my business recommended by ChatGPT?
You need four things: (1) server-rendered content that AI crawlers can actually read, (2) comprehensive JSON-LD schema (Organization, Service, FAQ, Article, Person), (3) strong entity signals across Wikipedia, LinkedIn, Crunchbase, and industry directories, (4) citation-worthy original content — original data, opinions, or frameworks, not regurgitated listicles. Then add an llms.txt file to tell AI crawlers what you're about.
How do I show up in AI search results?
AI search (Google AI Overviews, Perplexity, ChatGPT, Claude, etc.) surfaces content from sites with strong entity signals, clear schema, original insight, and technical crawlability. Traditional SEO is a prerequisite but not sufficient — you also need AEO-specific improvements: llms.txt, entity-structured content, and citation-worthy original material.
How do I get cited by Perplexity?
Perplexity in particular rewards: fresh content, clear citations to sources, structured data, and topical authority. It heavily weighs existing search rankings, so SEO is upstream of Perplexity visibility. If you're invisible to Google, you're invisible to Perplexity.
Is SEO dead? Should I focus on AEO instead?
No. SEO still drives the majority of web traffic for most businesses — Google handles roughly 5 billion searches a day. But AI search is growing fast, and the underlying architecture for AEO is largely the same foundation SEO has always required. Do both. Ignoring either is leaving buyers on the table.
What's the difference between SEO, AEO, and GEO?
SEO (search engine optimization) gets you found on Google search results pages. AEO (answer engine optimization) gets your content cited by AI answer engines — ChatGPT, Claude, Perplexity. GEO (generative engine optimization) is a synonym for AEO, sometimes used to mean optimization specifically for generative AI overviews. In practice, they overlap heavily — the technical foundation is shared.
How do you optimize for ChatGPT, Claude, Gemini, etc.?
Each crawler is slightly different, but the foundations are shared: server-rendered HTML, comprehensive JSON-LD schema, clean site architecture, strong entity signals, original content, an llms.txt file, and fast Core Web Vitals. Then we monitor citation frequency across each platform to tune what's working.
SEO & Redesign
SEO, rankings, and surviving a redesign
Will my Google rankings survive the redesign?
Yes — if migration is done properly. We map every existing URL, build a redirect plan before launch, preserve meta structure and schema, maintain internal linking, and monitor rankings daily for 30 days post-launch. Typical ranking retention on priority terms is 95-100%. Most redesigns lose 20-40% of traffic because nobody does this work. We do.
How do I redesign my website without losing SEO?
Step 1: audit existing rankings and URL structure. Step 2: build a 1:1 URL redirect map from old to new. Step 3: preserve meta titles, descriptions, and schema through the migration. Step 4: keep internal linking density roughly equivalent. Step 5: launch with redirect rules live, submit new sitemap, monitor rankings daily for 30 days. Step 6: fix any regressions immediately.
What is a website SEO migration?
The process of moving a site (new platform, new URL structure, new design, or all three) while preserving existing search rankings. It includes URL redirect mapping, schema continuity, meta preservation, internal link pattern preservation, and post-launch monitoring. Done right, rankings hold. Done wrong, they collapse and take 6-12 months to recover.
How long does it take to recover rankings after a botched redesign?
Depends on severity. Minor regressions (a handful of lost URLs, small schema breakage) can be fixed in 2-4 weeks. Major regressions (wrong URL structure, missing redirects, lost schema across the site) take 3-6 months of active remediation — sometimes longer. Prevention is dramatically cheaper than recovery.
When should I redesign my website?
When the site is actively costing you revenue or credibility: slow load times, poor mobile experience, outdated brand, broken user flows, or flat organic traffic despite content effort. If none of those are true, a redesign is probably not the right spend. Start with an audit.
What's the difference between a website refresh, redesign, and rebuild?
Refresh ($3K-$8K): new design on existing platform, same structure. Redesign ($15K-$40K): new design + new structure + strategy phase + conversion optimization. Rebuild ($40K-$100K+): new platform, new architecture, custom functionality, full migration. Pick based on what's broken.
Working with Seed App
How we work, what to expect
Who will I actually work with?
Chris Igbojekwe (founder, 10+ years, Techstars alumni) leads every engagement directly. Kenny Yu (design partner, ex-Meta, UC Berkeley, founding designer at Parallel Finance) handles design for product-heavy engagements. No account managers, no junior handoffs. You're working with senior people who ship the code themselves.
How is Seed App different from a traditional agency?
We don't have layers. No account executives, no project managers relaying messages, no junior delivery team you never meet. The founder leads the engagement end to end — strategy, design, engineering, SEO, AEO — with a small team of senior specialists. Fewer people, higher seniority, faster decisions.
What technologies do you use?
React, Next.js, TypeScript, Firebase, Shopify, Webflow, PostgreSQL, Node.js, Python, Tailwind CSS. We pick the stack based on what fits your team and project, not what we prefer to build on. A Webflow redesign is a Webflow redesign; a Next.js customer portal is a Next.js build.
Do you work with clients outside the US?
Yes. Based in San Diego, California — remote-first, clients worldwide. Past work includes the Cayman Islands Government (on-site collaboration across international partners) and other international engagements.
Do you do content writing?
Not primary copywriting, but we restructure and rewrite content for SEO/AEO clarity, write schema-friendly meta descriptions, and can bring in specialist writers for content-heavy engagements. If you have a content team, we collaborate with them. If you don't, we recommend one.
Engagement & Pricing
Pricing, timelines, and engagement details
How much does a website redesign cost?
Ranges honestly: template refresh $3K-$8K, custom design + build $15K-$40K, enterprise platform rebuild $40K-$100K+. Our Redesign + AI Visibility engagements start at $25K and typically land $40K-$80K depending on scope. Full pricing breakdown on our blog: How Much Does a Website Redesign Cost in 2026.
What's the minimum engagement?
$5,000 for retainer or audit work. $25,000 for a full Redesign + AI Visibility engagement. We don't take on engagements below those thresholds — the overhead of starting a project doesn't amortize well at smaller sizes.
How long does a typical project take?
Audit: 2-3 weeks. Full redesign + AEO: 6-12 weeks. MVP / new product build: 4-6 weeks. Enterprise platform rebuild: 3-6 months. AI citation results typically show up 30-90 days post-launch.
Do you offer fixed-price engagements or retainers?
Both. Redesign engagements are typically fixed-price against a defined scope. Ongoing work (content expansion, schema maintenance, AI citation monitoring, ranking tuning) is a monthly retainer, $3K-$6K depending on scope. Month-to-month after launch — no long-term contracts.
What does the engagement process look like?
Step 1: 30-minute product review call (no pitch). Step 2: 1-2 page scope + plan with timeline, milestones, and pricing. Step 3: build sprints with weekly updates and direct founder access. Step 4: launch + 30 days of optimization. Step 5 (optional): monthly retainer for ongoing work.
Didn't find your answer?
Book a 30-minute call. No pitch — just an honest conversation about your site, your goals, and whether we're a fit.
Ready to build something that matters?
Book a 30-minute Product & Conversion Review. No pitch — just an honest assessment of your highest-impact opportunities.