Premium DTC Skincare
Verdant
Premium Botanical Skincare Shopify Plus — Quiz-Driven Routine Builder, Tag-Scored Personalization & Subscription Refills
Role
Shopify Plus development — headless React storefront, custom quiz engine + routine builder, Klaviyo email flows, Recharge subscription integration, and CRO-tuned PDP architecture for a premium botanical skincare brand.
The challenge
Premium skincare brands need a Shopify Plus storefront that doesn't look or feel like a Shopify store — editorial-magazine typography, restrained color, real product photography, ingredient-led PDPs, and a routine builder that turns skincare confusion into a one-screen decision. Off-the-shelf themes can't deliver the typography control, layout flexibility, or the quiz-to-routine flow premium DTC buyers expect in 2026.
The approach
Built Verdant as a premium botanical skincare Shopify Plus flagship with a headless React frontend, editorial brand language (serif typography, warm botanical palette, real-photo PDPs), a 5-question quiz that tag-scores answers into a personalized AM/PM routine, Klaviyo flows for browse-abandon and post-purchase, Recharge subscriptions with skip/pause anytime, and a CRO-tuned PDP architecture (sticky ATC, social proof, ingredient stories, reviews). Editorial Journal, Routine, and About surfaces position the brand as a 'slower ritual' alternative to mass-market skincare.
Key outcomes
- Premium Shopify Plus storefront with editorial brand voice, serif typography, and a warm botanical palette — visually distinct from off-the-shelf themes
- Five-question quiz with tag-scored personalization that maps skin concerns to a personalized AM/PM routine
- Subscribe-and-save (10% off) with skip-or-pause-anytime — built for subscription LTV
- Conversion-grade PDPs with ingredient stories, reviews, trust signals (free shipping over $75, 30-day returns), and Shop Pay / Apple Pay / PayPal express checkout
- Editorial Journal, Routine, and About surfaces positioning the brand as a 'slower ritual' alternative to mass-market skincare
Ready to start a project?
Book a call to discuss how we can apply this experience to your specific challenge.