E-Commerce
Publishers Clearing House / Arb Interactive
Shopify Plus Development & Ecommerce Conversion Optimization — Sub-1-Second Loads
Role
Shopify Plus development, front-end UX improvements, ecommerce conversion optimization, navigation and funnel clarity, on-page performance.
The challenge
Publishers Clearing House's legacy Shopify platform was slow and conversion rates were suffering. The catalog architecture needed a complete overhaul while maintaining brand recognition and integrating their sweepstakes system. Page load times exceeded 3 seconds — well above the threshold where ecommerce sites lose significant revenue to abandonment.
The approach
Rebuilt the full catalog architecture on Shopify Plus, optimized performance across cart, checkout, and mobile flows to achieve sub-1-second loads. Implemented on-page SEO improvements for ecommerce product pages, built a custom bonus threshold bar, and integrated with the CleanSweeps API for sweepstakes functionality.
Key outcomes
- Sub-1-second page load times achieved (down from 3+ seconds)
- Measurable conversion rate improvements across cart and checkout
- Custom sweepstakes integration with CleanSweeps API
- Ongoing retainer relationship established
Ready to start a project?
Book a call to discuss how we can apply this experience to your specific challenge.