Education
Smith College
Higher Education CRM & Gamified Learning Platform — 2,500+ Students, 67 Countries
Role
Product design and full-stack development of an interactive higher education platform with CRM-integrated student engagement tracking.
The challenge
Smith College's Conway Center needed an engaging way to teach financial literacy to undergraduates — a topic students often find dry. Traditional approaches weren't driving engagement, and the institution needed a modern higher education CRM system to track student progress and engagement across their diverse, international student body.
The approach
Designed and built a multi-track learning application with gamified elements including interactive simulations (ATM scenarios, Tetris-style games), progress tracking, and curriculum-aligned assessments. Integrated student engagement data to give administrators visibility into learning outcomes across 48 states and 67 countries. Built for accessibility compliance and institutional requirements.
Key outcomes
- Measurably improved student engagement and comprehension over previous curriculum
- Delivered scenario-based modules covering budgeting, investing, and debt management
- Managed 142+ feedback items across iterative development cycles
- Accessibility-compliant design meeting institutional requirements
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